OBJECTIVE #1: Understand inbound marketing and SEO strategies based on evolving trends in the market.

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OBJECTIVE #2: Create content that fosters the growth and engagement of a targeted audience.

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OBJECTIVE #3: Design and implement digital marketing strategies that follow branding guidelines.

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OBJECTIVE #4: Identify basic KPI's (key performance indicators) through analytics for conversion optimization.

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OBJECTIVE #5: Cultivate leadership qualities through development and management of marketing campaigns.

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OBJECTIVE #6: Develop the ability to work with standard and emerging platforms used in the industry for digital advertising.

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